As B2B digital marketing experts, we’ve come across a lot of organisations over the years who get trapped in the mindset that a new website has to be a year long ‘enterprise level’ project.

The reality is that once you strip your requirements down to the bare bones, it needn’t be that difficult at all. And a fraction of the cost.

At ZestGen we have developed a digital process that allows us to assess your requirements, design your site, develop your content, develop your site and even integrate with your CRM and marketing plaforms. And all within 4-10 weeks depending on the complexity of your needs and the volume of content.

The process is based around three key phases:

  • Discover – understanding your business, the competition, your sales cycle, your content requirements, and your existing technology platforms
  • Design – producing initial site designs, copy, photography, and final specifications for development
  • Deliver – development, integration with other platforms, and SEO setup

The process is iterative, so at each stage we develop upon our understanding of you and your requirements, so you don’t have to know where you’re going at the beginning of the journey to get started.

The technology

We’ve been working with Content Management Systems (CMS) and Marketing Automation (MA) platforms for many years and have experience with all the major products.

Many commercial CMS platforms are increasingly trying to offer everything and are rapidly becoming quasi CRMs and hybrid marketing platforms, and will part you from anywhere between £15,000 and £100,000 in license fees for the privilege.

The major Open Source solutions – there are lots, and we work with WordPress, Drupal and Umbraco because they are the ones our clients love and we know work well and are well supported – all without doubt do the basics of what you need better than any commercial product.

And they all come with a suite of (typically free) add-ons and existing integrations with CRMs, Email, and Marketing Automation platforms, so you can scale the product to be right for your needs.

Is it safe?

Your IT department may try to convince you that Open Source is a security risk, but it’s as safe as houses with the right implementation.

The problem is the platforms are now so widely used, that hackers routinely look for weaknesses and lazy setups – a few simple steps during setup, and making sure you have secure passwords and Open Source systems are as safe as anything else out there.